Local SEO


Contact us now for a Local SEO appointment

Local Search Engine Optomisation

If your business has a physical location you need local SEO (Search Engine Optomisation), but what does “Local SEO” mean and why do you need it?
Any business that gets any clients locally should seriously consider local SEO. Restaurants, cafes, retail stores, accountants, lawyers, dentists, doctors, chiropractors, motor mechanics, care sales, bike shops etc., etc.
Local searches are different from other search results.
There are three types of search results, local, organic and paid.

Paid search
Paid searches are like Google Adwords and normally appear at the top and bottom of the page.
Organic search
Organic listings are also known as natural listings or free. Obtaining a good position on the organic listings is achieved through Search Engine Optimisation (SEO), which is the process of ensuring that your website has the most relevant match to the searched keyword. This differs to local SEO. The results normally appear after the ‘Local Pack”
Local search
Local results normally appear just under the paid results in what is called “local 7 pack” but can be any number in between. You need to be in this pack as it puts you above the organic search results and puts you on the first page of Google. Local Search listings normally are displayed next to a Google Map. These are highly relevant local business search results based on your search query, and will most probably include the name of a town, or city. Local listings are linked to a company’s Google Place Page.
As a Google Trusted Photographer I have gained extra insight into local SEO.
Like organic SEO local SEO can be quite time consuming and therefore quite costly. I have provided a lot of information on this site so with a little study you can perform a lot of the work yourself.
Basic local SEO starts from $100.00 per month per physical location and is ongoing.

 

Contact us now for a Local SEO appointment

About our business

360pano.com.au is a division of Signs Plus. Signs Plus has been operating in Swan Hill for over 20 years. Signs Plus is owned by A.V. Electronics Pty Ltd which was established in 1986.

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  • Phone:
    0448 331 124
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    360pano.com.au
    171 Curlewis Street
    Swan Hill 3585